Vision, Mission and Values


Supporting women’s confidence to live an active life after diagnosis of breast cancer or women who are otherwise breast-shape challenged.

We are committed to always challenge status quo and look for better, smarter and more innovative solutions, education programs and network that support female confidence.


To be the number one trusted partner in supporting women’s confidence.

We strive to be a significant part of the individual’s life journey to support women’s confidence after breast surgery – from diagnosis to retail. By creating and maintaining strong relations, we aim to inspire, empower and help. We educate and equip our retailers and healthcare professionals with innovative solutions, to ensure our consumers get the best possible service and customised fit.

Our 4 Values

1. Women First

We care, we listen, we support women with breast cancer on their journey. We unite around her needs and demands – and we want to give her a voice and a platform to stand together.

2. Passion

We are passionate about supporting women’s confidence and body image as we are committed to making a true difference in women’s lives.

3. Respect

We build relationships on honesty and respect with consumers, partners and our team. We are open and respectful to everyone. We respect uniqueness and individuality, and we address it accordingly.

4. Drive and Ambition

We drive innovation through high pace and with an ambitious agenda. We take pride in our work and we celebrate successes in finding better ways to support our customers. Setting the bar high is in our DNA.